Hi, I'm Mykal

I help YouTube creators and brands with full service production - SCRIPTING, EDITING, STRATEGY, and GROWTH - streamlining their workflow to maximize both their views and their time.

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BRANDS I'VE WORKED WITH...

CREATORS I'VE WORKED WITH...

AND MORE!

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• About the project: Managed social video coordination and community management across global Mattel brand channels including Thomas & Friends, Hot Wheels, Minecraft, and Barbie.

• The goal was to grow audience engagement and optimize video performance.

• Our process involved data analysis and reporting for audience growth, video meta optimization, and community management written in each brand's distinct tone of voice.

• Delivered a 56% engagement increase across global channels through strategic copywriting and community management.

• About the project: Managed and grew an animation-focused YouTube channel from the ground up across content strategy, video editing, scripting, and brand partnerships.

• The goal was to scale the channel's subscriber base, increase output, and build a sustainable revenue stream through sponsorships and merchandise.

• The process involved leading content strategy and creation, acquiring brand deals and sponsorships, and managing a channel-tied merchandise store alongside cross-platform promotion on Meta and Twitter.

• Delivered a 3,082% lifetime subscriber increase, 250% quarterly output increase, 210% revenue increase over pre-sponsored earnings, and merchandise sales averaging 86% above quarterly targets.

• About the project:media strategy and content creation across Meta, YouTube, TikTok, and Twitter for a Los Angeles food brand.

• The goal was to grow organic reach, deepen community engagement, and fund an original animated pilot through a crowdfunding campaign.

• Our process involved building platform-specific content strategies, executing influencer and brand collaborations with partners like SEGA, Crunchyroll, and Wayforward, and leading email and paid campaign copywriting.

• Delivered a 400% monthly engagement increase on Meta, 200% on TikTok, 182% on Twitter, and raised $65,000 - 137% of the crowdfunding goal - through social-driven campaign strategy.

WRITING

THUMBNAILS

TESTIMONIALS

"Mykal approached me about joining Cartoon Universe as a video creator when it was still a relatively new channel. I saw potential in what he could do, but I had no idea how much he would change the channel for the better. He was quick to learn the skills needed for making theory videos from start to finish and soon was not only able to mimic my video style but develop a style of his own that was perfect for the channel. He was constantly finding new ways for the channel to grow and evolve, such as successfully launching multiple merchandise and sponsorship campaigns. The channel is what it is today in part because of his involvement, and he taught me a lot about what it takes to manage others." - Hailey Karter, Cartoon Universe

"Mykal is an extremely hard working and creative individual. We've worked together extensively in the past and would definitely recommend him to those looking for creative leads and visionaries." - Gerald Abraham, Okamoto Kitchen

"Mykal excels at quickly delivering engaging scripts that can feel both cinematic and witty, retaining a strong sense of personality that creators and viewers alike can appreciate. He's great at collaboration and communication, helping shape videos into memorable viewing experiences." - Kevin Williams, The Roundtable

"If you’re looking for an editor to improve the productivity of your channel, I would definitely recommend Mykal. I don’t usually hire editors because I worry it can end up being more work for me having to train someone or give endless notes, but Mykal picked up my style effortlessly and was receptive to the few notes I had for him. His turnaround time was fast and he was very accommodating to my sporadic schedule. He also noticed and kindly pointed out a careless recording error I made, which was extremely helpful because otherwise, at that point in the process, I certainly would have missed it. I fully intend and hope to work with him again soon." - Sloan Stowe

"During my time working with Mykal Williams at Gamology, I was continually impressed by his professionalism, creativity, and dedication to our gaming community. Mykal served as an engaging host and the face of our brand. He connected with fans live on air with charisma, pitched and produced social media concepts that supported our extensive programming schedule, all while staying aligned with our social media strategy and brand identity.Beyond his professional contributions, Mykal’s friendliness and collaborative spirit made him a joy to work with. His positive energy and knack for building strong connections fostered an environment of creativity and camaraderie across the team. As the lead producer, I knew I could always rely on Mykal to consistently deliver top-notch work.If you’re looking for a driven, resourceful team player who thrives in both creative and strategic roles, Mykal is exactly who you need."
- Leila Work, Jellysmack

"Mykal is amazing to work with—he's super reliable and thoughtful, and a huge team player. No matter what area of media production you're tackling, Mykal somehow ALWAYS has a bunch of extremely relevant knowledge and expertise. I truly have yet to find something outside of his skillset. And on top of that, he always makes meetings more fun!!" - McKenzie Atwood

About Me

I'm a YouTube Producer and Content Strategist who helps creators and businesses stay consistent by managing the planning, production, and publishing process - writing scripts, editing videos, and developing thumbnails - so they can focus on their work instead of systems and deadlines.Growing up in a family of musicians and with a camcorder in hand, I found my way to YouTube early and never really left. Over the past decade, I've worked professionally across content creation, animation, and music - including production roles at Titmouse Inc. and Disney Television Animation. Today I bring that same production mindset to YouTube, where my goal is to make high-quality, consistent content feel sustainable instead of stressful.In my spare time I love traveling, trying new foods, and a healthy dose of Nintendo.

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